Meet Lana, Financial Advisor at Thrive.

Lana Smith, Financial Advisor.

Hi, I’m Lana!

I have been part of team Thrive for 7 years and specialise in Personal, Rural and Business Risk Insurance. My role allows me to follow my passion for helping people, especially when they need it most. 

Before starting my role at Thrive, I worked in Management positions, I also worked for a business consultancy firm and was a Photography trainer/ Photographer and Marketing Manager for a large company. I take pride in my work and my clients are always my number one priority. 

I have committed to continually upskilling myself, especially with insurers policies and their specific wordings so that I can ensure I always do best by my clients and provide the correct advice.

l currently hold New Zealand Certificate in Financial Services (Level 5 Life and Health Insurance).


I am a family girl at heart and my biggest accomplishments are my two children. They help me to help my clients as I understand how important family is and how much things affect us, which is why I do what I do. When I am not working, I am usually with family or friends making memories and being present to enjoy the little things. 

What Lana’s Clients Say

“I had a really good experience with Lana who was super patient with me and talked through everything I needed to know! I hadn't really thought about Life Insurance before or knew much about it but Lana was great at explaining what I needed to know and suggesting a cover that suited what I needed (without pushing me into anything extra that was unnecessary) and that fit in my budget. Highly recommend!”

— Chloe McKellar

“Lana was incredibly professional, informative and made sure I understood exactly what I was signing up for with my insurance. She is down-to-earth and friendly, so I felt incredibly comfortable sharing my information with her. I have always been quite wary with Insurance Advisors, but Alana has changed my opinion on that and I can’t thank her enough for helping me to protect my future and that of my children.”

— Leigh

“Lana is polite, confident, extremely professional to deal with and very passionate about her job. I cannot recommend her more! Don't look elsewhere, you will not be disappointed.

— Nina Rose

“Lana is amazing at what she does, she is very professional and knowledgeable and has a passion for what she does. Her clients are her priority always. You are in the best hands possible!”

— Leigh

“Lana was absolutely amazing to deal with. She made the whole process for my Life Insurance quick, and effortless. She explained in great detail everything we needed to know. She is so bubbly and caring and extremely professional. She did everything in the comfort of my own home which was truly a blessing.”

— Shelley Hyndman

“Lana provided information that was accurate and easily understood. I have had previous situations where this wasn’t always the case! Alana is not only well informed, she has a fantastic approach to her clients, I would highly recommend Alana and her company to anyone considering an Insurance Policy.”

— Kat Smith